Design for an annual Digital Marketing Excellence report
Fifty Five and Five
Adobe XD, Adobe InDesign, Adobe Illustrator
Each year Fifty Five and Five produce a report that gives insight into the state of digital marketing excellence within the Microsoft Partner Network. In 2019 they wanted a rebranded/refreshed design for the report to look more professional and modern. With the development of the Insights brand, they wanted the report to follow the same style. It was important for the report to undergo a redesign in order to drum up excitement and entice companies to share their rankings and images of the report on social media.
Following the design style I created for Insights, I included bright images and a multitude of colours throughout the report. It is a dense report, so it was important for it to be eye-catching, yet easy to navigate, so readers can find their company quickly to see where they ranked in the Top 50.
With the refreshed report, Fifty Five and Five saw an influx of downloads and interest at the Microsoft Inspire event, where they showcased the report to companies within the Microsoft Partner Network. Companies such as Catapult Systems and Valo shared their rankings on their social media channels and Valo stated that "In its fifth year, the report is regarded as a barometer for health in marketing across the MPN."