Paw Sleepers

Brand identity and development for pet sleep brand


Designer, Developer, Social Manager


Paw Sleepers


Shopify, Adobe CC


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Create a brand identity and website to portray Paw Sleepers as trustworthy, friendly and calming. Encouraging pet owners to see Paw Sleepers as their #1 source for pet beds and pyjamas.

Design, Social Media Management & Email Campaign

I chose a minimal colour palette so the product imagery could stand out and bring life to the site, allowing there to be a lot of colour and vibrancy, without feeling overdone. Using Shopify I built the site using a paid theme and used the backend editor to code design features such as a custom font and making headers larger.

Utilising content creatively across Instagram to promote products and build brand awareness, I used in-house images and reposted pet influencer images to encourage reposting on their pages, bringing viewers to the Paw Sleepers page. Liasing with Instagram Influencers, I managed and sent products to them to promote products and drive sales.

Creating the Christmas 2020 campaign, I designed and set up the Christmas homepage and email campaign within Shopify, encouraging existing customers to start their Christmas shopping early to avoid delays caused by COVID-19.

Due to my efforts Paw Sleepers was able to emass over 2,000 Instagram followers in 4 months.

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© Made by Abbie Edwards