Insights

Web and brand development for a specialist research and intelligence service

ROLE

Designer, Developer

AGENCY

Fifty Five and Five

SOFTWARE

Adobe XD, Wordpress

Insights consists of independent research reports, bespoke commissions and marketing intelligence tools, all focused on and designed for businesses working with the Microsoft Partner Network, powered by Fifty Five and Five. I was tasked with creating the brand and website.

The problem

Fifty Five and Five wanted to develop a brand that delivered independent research reports, bespoke commissions and marketing intelligence tools, all focused on and designed for businesses working with the Microsoft Partner Network. It was important for the brand to be bold, bright and modern, while also having a unique style that could be used across a multitude of products in the future - such as reports, downloadables etc.

The Solution

I opted for a clean, minimalistic website with large, bright images. Making it aesthetically pleasing and easy to navigate. The layered pattern was used to symbolise different layers of a business being dissected. Developing the Insights brand allowed Fifty Five and Five to market their annual Top 50 Microsoft Partners Report, as well as their Partner Benchmarking Tool to a wide range of clients.

Since the development of the brand, Insights has helped provide multiple resources to diagnose, support and improve the health of digital marketing for successful Microsoft Partners, including Dimension Data, Nintex, ProServe, Sharegate, MessageOps and more.

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